NEW DELHI: In the early hours of April 29 in New Delhi, a foreign diplomat flying out of India decided to treat herself to a head and neck massage at a premium O2 airport spa while she waited for her flight.

Instead to soothe her body and mind massage made her fainted and guess what, Ritesh, managing director of O2, the airport spa, denies the massage had anything to do with the diplomat's ill-health. Welcome to Incredible India.

The diplomat felt "It was rough and strenuous, her head was turned left and then moved backwards," said a colleague who later came to the rescue.

Before she knew it, she had fainted. When she woke, she felt disoriented and vomited several times. She managed to contact her embassy, which rushed help. "It's likely the masseur compressed the carotid artery, which, in turn, temporarily cut off oxygen," said her colleague.

Instead of owning responsibility, Ritesh the managing director of O2 spa claimed that masseur was experienced and this was the first such incident at his spa. However point to note is generally for every one incident reported almost 19 other goes unreported.

This incident highlights the potential dangers of having a massage at a spa or ayurvedic centre anywhere in India. The reason for such dangers is that because there are literally no health guidelines for wellness spas in India.

Interesting fact is that Indian government advertises Incredible India as "the global healthcare destination". According to some estimates, there are 2,300 spas in India and they earn roughly $400 million a year.

There is hardly any formal training institute for masseurs in India, so the tourist has their massage have their own risk.

These kinds of incidents only highlights that this would cripple tourism industry in Incredible India unless Indian government really wakes up and take action.